Korean electronics maker LG Electronics, has jumped one place up and has taken over Sony Ericsson in the global mobile phone marketing in the first quarter of 2008, in Gartner’s list of mobile phone market shares and unit sales.
According to research firm Gartner, while LG sold a total of 23.6 million units and has a market share of 8%, Sony Ericsson is behind the Korean company with a 7.5% of market share and total sales of 22.1 million units. This slip has placed Sony Ericsson on the fifth position in the global mobile marketing arena while Nokia continues be at the number one spot.
Market shares of Nokia have gone up to 39.1% from 35.5% as it sold a whopping 115.2 million units in the first quarter. Samsung is at number two with an increase in its market share by 2%, rising from 12.4% that was seen last year to 14.4%, selling 42.4 million units. Motorola dropped to 10.2% from 18.4%; a big drop worth giving panic attacks to any maker!
CNN reported that Gartner cites that Sony Ericsson, the Japanese-Swedish company, was already experiencing low sales from the Western European market whereas Motorola is not able to give a better phone than its Razr, thus not able to keep up to the expectations of Motorola fans.
Also, Gartner has estimated that the worldwide mobile phone sales will rise between 10 and 15 percent in 2008. The world wide sales rose as a total of 294.3 million units sale has been witnessed in the first quarter which is 13.6% up from last year’s sales. However, the threat comes from the West European market as it showed a drop in the mobile phones sales by 16.4%. It seems that the emerging markets are the ones who will let mobile phone marketing grow but the market is losing its value as it is getting lower than expected.