As we know soon we are going to have ads on the mobile phone along with text messages. Now, Rajat the younger brother of Sooraj Barjatya who owns Rajshri Productions is coming up with a serial especially for mobile phone users.
Rajat launched the company Rajshri Media the previous year which is specialized in producing content for new media like the Internet, mobile phones and iPods.
The mobile serial is made up of 90 episode series with three minutes episode each.
Rajat commented, ”We are going to put the serial out towards the end of January. Its very desi, compelling and one of its kind and I think people are going to love it.”
He also stated, ”We are looking at new delivery platforms which could be online delivery, delivery via telecom, delivery via IPTV networks. Essentially, we believe that we need to create content for new entertainment devices, which are proliferating and entertaining audiences. ”
The serial will be launched by the end of January 2008 and will be made available for the consumers through network operators in India for download.