Ericsson has joined hands with Israeli mobile operator Cellcom Israel to provide an end-to-end mobile TV and video solution. This will enable Cellcom Israel’s subscribers to enjoy a true TV experience, including access to live TV channels and video-on-demand (VoD) content.
As mentioned in the contract, Ericsson will be the sole supplier of a mobile TV platform supporting rich media clients, a content management system and support systems for operation and customer care units.
Ericsson’s cutting edge mobile TV solution will offer users a customized TV experience offering access to fast channel switching, an easy-to-use navigation menu and more advanced features.
Ericsson’s Mobile TV and Video solution is powered by the existing cellular network and it allows operators to capitalize on existing network infrastructure investments. The flexible and scalable solution can also accommodate broadcast technologies such as Multimedia Broadcast Multicast Service, as they become available.
This service has started rolling out in December 2007, but will commercially be launched this year.