As was pre-determined, Micromax has entered Russia and the company has announced that its Canvas and Bolt series of gadgets will be introduced in the country. It has entered into collaboration with VVP group which will be assisting Micromax with its expansion plans in the foreign nation.
The Canvas handsets as well as Bolt smart feature phones are very popular here in India and these have been the frontrunners in making Micromax the second largest smartphone manufacturer in the country. As many as 35 million units of these handsets have been sold in markets where the conglomerate currently operates.
The Indian handset maker aims to float as many as 14 smartphones in Russia by the end of this year. Its ambition is to be one of the top 4 mobile manufacturers in that country. As many as 60 operational service centers will be set up this month itself and exclusive centers will be inaugurated in strategic markets over the course of time.
And what’s more, the Canvas 2.2 and MAd devices have already been launched in Russia under the names of Canvas Beat A114R and Canvas Social A94, respectively. Both the gadgets rock Android Jelly Bean 4.2 OS and the internal operations of the two devices are managed by a quad core Broadcom processor. They boast of all the common features such as a clear touchscreen, dual cameras, powerful batteries and most of the common connectivity options.
Considering that Micromax’s forte is affordable devices, we are expecting the company to make its mark in Russia in the entry-level to mid-range segment. Let’s wait and watch how it fares in the foreign territory.