The growing needs and demands of merchants to link with their consumers have instigated Magento to introduce Magento Mobile into the market. Magento Mobile adds deep combination with Magento’s fast-growing e-commerce podium, used by more than 60,000 merchants around the world. It uses PayPal’s mobile payments library in providing a seamless and quick experience from a mobile device.
In contrast to other mobile-commerce solutions, Magento’s product is said to alter a retailer’s product catalog into a fully-functional, branded, native application which merchants can use to deal with their precious customers.
Roy Rubin, Magento’s CEO said “Mobile is the next frontier for commerce. We expect our new m-commerce product to bring the same level of scale and innovation to mobile as our e-commerce platform did for the Web.”
Magento mobile is said to solve three utmost problems for retailers with a hope to build an effective mobile-commerce approach. Amalgamation with a retailer’s existing merchandising, e-commerce and customer relationship management is said to be the solution for success. Magento mobile makes sure that shopping experience is unspoiled for consumers who interact with retailers across multiple channels. Tim Schulz, Magento’s senior product manager for mobile said “The big picture here is using technology to build relationships with customers and maintain a consistent experience across multiple venues.”
Magento mobile allows administrators to easily support new devices, as well as add features that take advantage of the unique capabilities of each enabled device. The company plans to influence the strength of its Magento Connect community marketplace to permit the retailers to use individual features for each device according to their business.
Osama Bedier PayPal’s vice president of mobile, platform and new ventures said “Mobile is extending e-commerce to an anytime, anywhere, rich shopping experience that’s coming of age in a very big way in 2010. We’re working with Magento to create a whole new shopping experience that makes it even easier for merchants to sell to customers accessing their online stores from a desktop, mobile or any other connected device.”
Magento mobile ensures fast, easy and safer payments to the retailers, since payment has always been a barrier between the retailer and the consumer. Magento mobile unites with PayPal’s mobile payments library for the iPhone and Android devices to help in delivering a seamless mobile payment experience. Magento Mobile is now available for the iPhone while it will support iPad and Android devices later this year.