Mobile phone zealots in India looking for a cool and stylish phone to lay their hands on should look no further. Complete with chic features, LG has unmasked the new LG GD510, known as ‘Cookie Pep’ in India.
This handset sports a compact 3-inch full touchscreen packed with scores of enjoyable applications and social networking attributes. Aimed at youngsters, the dainty device adorns an animated, stylish and ultra chic design. The phone boasts of a sociable and pleasant mobile phone experience. Users can utilize complete touchscreen facilities in addition to a graphical interface alongwith pocket applications, live cricket simulation. These capabilities together with social networking connectivity enable users to effortlessly access Facebook, Twitter, MySpace etc at any time.
“The all new LG Cookie Pep is in line with our strategy of introducing innovative gadgets and connecting with the youth through relatable propositions. As the name suggests, the phone will enable our young mobile users to have an unordinary fun experience. It delivers all the essentials in communication, multimedia and entertainment in a delightfully compact form. ‘Cookie Pep’ will be actively marketed through a 360° plan and this will be our biggest campaign till date. I am positive that this phone will be an instant hit with the youngsters,” commented Sudhin Mathur, Business Head, Mobile Communications, LG Electronics India Pvt. Ltd.
Since it is targeted at the youth, what better way to promote the device by means of youth icons! The new ad campaign is designed keeping the youth segment in mind by having 3 Bollywood stars namely John Abraham, Genelia D’Souza and Abhay Deol as Brand Ambassadors. These young guns of Bollywood may stand for the phone’s vivacious image. The drastically invigorating communication around LG Cookie Pep can further reinforce the brand’s imagery of fun, youthfulness and free spirit. This appears to be the first time in the mobile industry that three Bollywood stars are coming together to endorse a handset.
Completely equipped with multimedia, the phone plays music and movies in numerous popular file formats. A user-friendly browser fetches all the finest mobile content to the phones’ huge screen. With the 3.0 megapixel camera, amazing images and videos may be taken. Users can share them online or mail it to friends and family.
The 3-inch WQVGA touchscreen widens nearly to the edges of the LG Cookie Pep with a slim 4.8 mm bezel. The device’s smooth design is emphasized by a solo back lit button on the face that works as the menu, end or cancel key, depending on the phone’s mode. The LG Cookie Pep is fashioned from brushed aluminum adding to its sleek look.
LG Cookie Pep carries a price tag of Rs. 7,500 and has hit Indian shores from March 1.