Emerging handset provider Karbonn Mobiles recently expanded its handset portfolio by entering into the CDMA mobile phones’ segment. Karbonn Mobiles recently enhanced its collection of mobile phones by unveiling five new devices for the Indian market.
Further, the company aims to capture a market share of 7 percent to 10 percent in India in the multimedia phone segment in the current fiscal. Karbonn Mobiles latest collection of CDMA handsets is priced in the range of Rs.2, 000 to Rs. 6,000.
“Cricket has been one of the key platforms for our branding initiatives since it cuts across all segments and today we are proud to be the title sponsors of the India – Sri Lanka ODI series. This association further marks our commitment to strengthen the Karbonn brand in India”, remarked Shashin Devsare, Executive Director, Jaina Group.
Pradeep Jain, Managing Director, Jaina Group stated, “The response to the launch of the Karbonn Mobiles has been tremendous making Karbonn the fastest growing mobile phones brand in India in a short span of 6 months. As a company we are committed to bringing in the latest devices for the Indian consumers at competitive prices. Today also marks our foray into the CDMA segment with the launch of five new devices.”
Besides the introduction of these handsets Karbonn Mobiles also announced that it has won the title sponsorship rights for the five matches one day series between India and Sri Lanka. Karbonn Mobiles has been the official sponsors of Cape Cobras and associate sponsors of Diamond Eagles, the leading domestic cricket teams of South Africa and Wayamba Elevens, Sri Lanka’s premier domestic cricket team during the Champions League.