July Systems to bring IPL on mobile internet

IPL And July Systems

With IPL just around the corner, cricket addicts may be worrying about missing matches owing to their hectic work schedules. Well, not any more! Indian Premier League and its licensing partner Global Cricket Ventures (CGV) declared a collaboration with July Systems to release an IPL mobile internet service, particularly catering to the Indian segment.

Nearly every Indian with any internet enabled handset can encompass access to live ball-by-ball video updates, action replays, video score cards and much more. Furthermore, users may be able to use this service from their device by dialing the MiX toll-free number 08 123 123 123 or by visiting m.iplt20.com.

When the IPL matches would be aired, the phone number 08123123123 will be exhibited on the TV screens. The IPL service can be started by calling this simple toll free phone number, which may lead to an SMS being sent to the user, with the link to the IPL mobile internet service. Users will have to just click on this link to view real-time video clips IPL videos on their handset. Moreover, the service claims to provide international quality video experiences optimized for low bandwidth networks. Additionally, the company is working with telecom operators to offer reasonably priced ‘all you can eat’ data access plans and effortless ways to start these plans.

Lalit Modi, Chairman and Commissioner, Indian Premier League, commented, “The IPL is the first sports league in the world to roll out a mass market, mobile internet service of this type and scale. We are pleased to partner with July Systems –pioneers in mobile internet technology, as they have the operational experience of working with the world’s leading broadcasters, sports leagues and advertisers. I am certain IPL fans here in India will enjoy this real-time user interface now available on their very own mobile phones.”

Vijay Srinivasan, Director of GCV, remarked, “This is an excellent initiative, which will help deliver the IPL real-time to cricket fans in the home market. The Indian market is absolutely key to the momentum of this exciting tournament, and GCV is very pleased to be partnering with July Systems which it believes will be instrumental in taking the viewing experience to the next level.”

Rajesh Reddy, Founder and CEO of July Systems, stated, “July Systems is pleased to partner with IPL in launching this path breaking sports experience on the mobile internet. We are on the cusp of a mobile internet revolution in India, and making the IPL ‘mobile’ could be the tipping point. July System’s MiX platform aims to catalyze the mobile internet eco-system by bringing together and delivering value to its key stakeholders – consumers, advertisers, media publishers, operators and handset OEMs.”

The service is designed keeping the Indian common man in mind who may not have used the Internet before. Users may not know how to type out URLs or steering pages in a browser. So a simple phone call is all that is need to get the service started. Freemium, a grouping of free and premium content, based pricing enables the service to be budget-friendly to all users. An important part of the IPL service counting video content are offered for no charge, subsidized by advertising, while particular premium sections are accessible for a nominal fee.

With more than 120 million mobile internet subscribers, advertisers can encompass an immersive advertising platform to connect directly to a huge audience pool. With dropping voice revenues, operators can seek to have sustainable progress from mobile internet based data services. Mobile phone manufacturers can gear up to view sales boost propelled by such services thanks to the national craze that IPL generates.