As this fugitive time skulks under the drapery of holiday season, analyzes by prognosticators are getting prepared as well. This time, PlayHaven and Mobclix have recently released data, auguring that iPhone game usage is likely to set records in the week between Christmas and New Year’s Day, upsurging to levels 28 times greater than the same weekly period last year.
Reflecting over data, according to retail analysts, from January through November, sales of console titles were down 12 percent from the same time frame last year.
“The week between Christmas and New Years has become the great ‘Game Rush’ for iPhone games – essentially what Black Friday is to brick and mortar retailers,” stated Raymond Lau, co-founder and CEO of PlayHaven. “This soaring increase in iPhone game downloads is even more spectacular when you consider the slow holiday sales this year for console game titles.”
Concurrently, PlayHaven also predicted that in the coming year, discovery of games and applications is increasingly going to originate outside the App Store. By the end of 2010, Lau stated that up to 25 percent of iPhone app purchases may originate at some location other than iTunes or the App Store as companies like PlayHaven aim to capitalize on the escalating complexity of app discovery in a universe of more than 125,000 titles.
Further, the Mobclix and PlayHaven ‘Game Rush’ forecast is based on analysis from across the Mobclix mobile ad exchange. Mobclix actuated historical app download data and calculated a projection based on the augmented number of Apple mobile devices sold during the year.