A unique study was conducted by iGR on the various locations in which consumers use their mobile phones. iGR recently announced the results of the survey, conducted on 18 to 65 year old consumers. In the survey, respondents were required to specify the places they had used their mobile phones to make calls and send text messages in the past month. iGR is a market strategy consultancy centering on the wireless and mobile communications industry.
The survey findings displayed that one of the favorite locations of consumers to make calls and send messages just might be the restroom. Just over 42 percent of U.S. consumers use their phones to make calls while in restrooms. The same percentage uses their mobile devices to send text messages while in restrooms. The survey revealed that restaurants also were popular locations to use mobile phones. Out of the total number of consumers surveyed, 70 percent have made calls on their mobile phones in a restaurant while eating. Seventy three percent of the total number of consumers surveyed sent messages while eating in a restaurant.
It was discovered that 18 to 34 year olds, and especially 18 to 24 year olds, are more prone to make calls and send texts both in restrooms and while eating in restaurants than their older counterparts. Eighteen to 24 year olds have 38 percent more likelihood to make calls and are seven percent more likely to send text messages while eating in restaurants.
iGR also found that women are more prolific while making calls and sending text messages in restrooms. They were found to be eight percent more likely than the average consumer to make calls and five percent more likely to send text messages while in the restroom. The female half of the population also is four percent more likely to make calls and is seven percent more prone to sending text messages while eating in restaurants.
1,000 mobile handset users in the U.S. were surveyed to acquire these results at the end of April, 2009.