G’Five put forth three new mobile phones under the Movie King label namely, E680, E650 and E620. These handsets come with a 4GB data card which is preloaded with twenty movies, 5 FTV videos and twenty ringtones.
These devices claim to deliver high resolution, good quality videos in a compressed format. Considering the various regional distinctions and cultural differences in India, these phones offer content accordingly via their four varied packs called North, South, East and West. Every pack possesses a collection of movies in different languages of the region. For example, the North pack includes Hindi, Punjabi and Bhojpuri movies (hits like Singh is King, Rock On, Pardes, Taal, Wakeup Sid, Bhool Bhulaiya etc.)
“Industry innovations are largely restricted to high end or smart phone category and not much has been done for the mass category which is over 60% of the market. We, as a mass market brand are committed enhance consumer experience in this category. G’Five has consistently offered innovative compelling products at most competitive price. In the last 6 months we have launched several innovative models like the projector phone. During Cricket World Cup, we launched a complete range of TV phones, so that our consumers can enjoy their Cricket telecast anywhere. We also launched a 2G phone with video chat, hitherto a feature available only on 3G phones and service. The latest in our series of innovation for the mass market are the Movie King range and the gaming phone targeted at those desiring non-stop entertainment on the go,” commented Mr. Arshit Pathak, Managing Director, Kingtech Electronics India Private Limited, a group Company of G’FIVE International.
The E680 model is a dual-SIM handset equipped with 2.2-inch QVGA display and dual facing camera. It incorporates features such as built-in Yamaha amplifier for surround-sound effect, music and video player, 3.5mm universal audio jack and short range wireless connectivity. The E620 phone, besides these features of the E680, also equips the analog TV function. The E650 is a flip phone with a 2.4-inch QVGA touchscreen display.
Furthermore, these handsets are endowed with features like IPTV, push mail, dual LED torch, expandable memory up to 16GB and voice changer. They also possess a motion sensor / song changer, flip form factor with QWERTY keypad and a navigation wheel.
The Movie King Series models E680, E650 and E620 are priced between Rs 2,500 and Rs 3,500.