Just a little while back, eBay had announced its latest application for Windows Phone 7 powered devices. The company has now unraveled a fresh version of its mobile site. Improvised to proffer better user experiences, it even loads up on some new features. This site has been built in collaboration with Netbiscuits.
“We are proud to be working with Netbiscuits who we view as a key strategic partner,” asserted Han-Shen Yuan, Director Platform Business Solutions and Mobile Engineering for eBay. “The new mobile site is a major advancement in feature set and user experience for all of our smart phone using customers. At launch the new mobile site will be available only for iPhone users in the USA. A version optimized for Android-based smart phones will be launched shortly after. The global rollout to more countries and platforms is scheduled for 2011 which will allow us to provide a compelling mobile eBay experience for all of the 1000+ unique devices that visit eBay each month.”
“Mobile is rapidly changing the way people shop today,” said Michael Neidhoefer, CEO of Netbiscuits. “Working closely together with eBay for more than seven years has enabled Netbiscuits to help shape the future of mobile commerce. Today our technology is deeply embedded into the DNA of the mobile Internet, enabling many brands and companies from the retail and commerce industry to take advantage of ‘the next big thing’ in e-commerce.”
The website proffers the usual features that consumers have come to expect from the web-based site like sort results by price, time and location, as well as save and refine searches. It even adds in the ability to browse categories or hunt for similar auctions or other additional items listed by the same seller. Netbiscuits augments the site leveraging on the excellent and touch-based user interface capabilities of Android, Apple, and BlackBerry smartphones.
Handset owners can expect some features including expandable swiping galleries designed for teaser and item pictures. Plus, galleries which do not need additional download now include remote content. Moreover, it packs in auto-complete for search requests thus mobile enthusiasts needn’t waste typing the entire query. A floating menu bar has been affixed on top of the display hosting the most often used controls, so that users can access them while scrolling through pages.
With this newly upgraded eBay mobile site, the company intends to augment its service for handset owners.