SoftwareBusiness Wire Releases reaches out through the AP Mobile Multimedia Service

Business Wire Releases reaches out through the AP Mobile Multimedia Service

BW AP MobileBusiness Wire news applications would now be available on AP Mobile Multimedia Services. The news application provider offers updated information to iPhone, BlackBerry and other smartphone users.

AP Mobile Services are available in all the wire distribution circuits of Business Wire. Thus, adding a new facet to the company’s multi-tiered delivery platform. The multimedia service is supported by global and national news, also photos and videos, from The Associated Press.

This news application features local news from more than 1,000 member news providers in the nation’s top 100 markets through the AP Digital Cooperative. In the U.S., Business Wire’s multimedia assets will now be available through AP Mobile platform.

“AP Mobile illustrates Business Wire’s commitment to continuously expand its network by adopting the best technology applications. And while some of our competitors have elected to charge a premium for this service, Business Wire remains focused on its core value proposition, determined to provide its members with the best value for money.” stated Cathy Baron Tamraz, president and CEO, while making the announcement.

Web-enabled phones can access the news services’ via a web browser at apnews.com. AP Mobile can also be made available through personalized applications devised for the iPhone and iPod Touch, Blackberry smart phones and Nokia platforms.

Users can choose contents from 12 channels featuring arts & entertainment, technology and more. The network also makes available functionalities such as search, viral sharing, content ratings and text alerts. Moreover it offers customizable location settings, and homepage categories.

AP Mobile has rapidly turned out to be the favorite among wireless users with a monthly visitation reaching 38 million page views.

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