GOSUB 60 has revealed a new cause-related mobile game called Bliss for the iPhone. The game offers a unique platform for players to convert the attained scores and rewards into donations.
The donations will head to the Beautiful Day Foundation dedicated to fight against breast cancer. The aim of this non-profit organization is to spread awareness and provide education about this dreadful disease. They also extend required support and assistance to women suffering from the disease. So far, this game has managed to collect $8,000 for this cause.
Josh Hartwell, CEO of GOSUB 60 mentioned, “At GOSUB 60, we wanted to evolve the idea of social responsibility into something beyond the ‘shop for a cause’ methodology by allowing consumers to interact with the cause. Since the availability of Bliss, over 33,000 ribbons have been accumulated on the donation site, translating into around $8,000 donated to the cause. The iPhone has widened the door for mobile games and applications, and we expect this campaign to reach even greater heights through this version in partnership with the inspiring Beautiful Day Foundation.”
Christiaan Rollich, president of Beautiful Day Foundation commented, “We are thrilled to be teaming up with GOSUB 60 in this unique fundraising initiative that allows us to not only make an impact in the lives of women diagnosed with breast cancer, but also to share this passion directly with consumers. It is great to be able to reach out to millions of mobile phone users and work with a company that gives back to the community.”
The game includes numerous puzzles, quizzes and levels of shape and color matching games. As players move ahead in the game and reach certain point milestones, they will acquire pink color ribbons. These ribbons will be exchanged for donations or points to the foundation.
Players can keep a watch on donations, share stories and get information on the charity by visiting the Bliss donation site. They can purchase the Bliss game for the iPhone for a price of $0.99 via the Apple App Store and Blackberry App World.