Apple showed its confidence to achieve the mark of 10 million iPhone sales in 2008. However, experts do not agree to it. A market research firm – Marketwatch and Bernstein research analyst, Toni Sacconaghi have predicted the sale of 7.9 million iPhones in the 2008.
Both the experts have noticed that the iPhone itself generates gross margins of 55 – 60 percent than 30 – 33 percent gross margins for the rest of Apple’s product line.
“While we believe the iPhone has the potential to drive material earnings growth for Apple, recent data points suggest the business is facing two significant challenges: 1. overall demand for the handset appears to be falling short of expectations; and 2. the incidence of ‘unlocking’ has been much higher than expected,” Sacconaghi mentioned in his report.
On an average, Apple experienced 180,000 units of iPhone sales in a week. Toni also said that Apple can reach its target if they insist on carrier revenue sharing without significant price cuts or new model introductions.
If believed the market experts, Apple needs to be careful and focused to attain the goal. All the Best to Apple!