Location-specific content is sure garnering its share bit of attention by mobile enthusiasts. Moving along the same lines is the DailyCandy Stylish Alerts application but for Android devices. Claimed to be industry’s first location-triggered content delivery system, this application enables users to stay updated with the current local news in the entertainment terrain.
Collaborated with Xtify for the New York consumers, this application provides mobile alerts in categories such as fashion, food and fun combined with the local happenings like designer sales, spa deals and underground concerts. Further, it also provides information from DailyCandy’s New York edition which includes Thursday’s Weekend Guide as well. The application also supports advertisements.
“DailyCandy is expanding to mobile platforms and this is the first of many. We’ve been broadening our business in various ways over the past year, with our launch of Swirl by DailyCandy and distributed content via social media platforms. DailyCandy’s Android alert system is a natural evolution of our brand and distribution expansion,” asserted Beth Ellard, SVP/general manager of DailyCandy.
This application is claimed to be the first one to offer location-specific editorial alerts which utilize the location-power of the smartphones even when closed. With this application, partners can sponsor either some particular alerts through ad banners or text links or purchase a subsidized alert including key discount codes to be displayed in-store. Through this application, DailyCandy customers can get up-to-date information via Xtify which creates a consumer-friendly mobile experience.
The DailyCandy Stylish Alerts application can be downloaded from the Android Market though the pricing details are yet not revealed.