There is a new application for the iPhone and iPod Touch called msnbc.com launched by Msnbc.com and Zumobi. This application offers breaking news, videos, photos, and more from the website msnbc.com.
Now users can gain access to their favorite news topics, NBC News and MSNBC Cable shows, blogs and even Twitter streams while on the go. The dial is designed in a unique manner and users can tap it to access information they desire. Additionally, Best Buy is the flagship advertiser for the launch and has a mobile campaign integrated directly in the app.
“We’ve expanded our mobile platform to reach millions of ‘news explorers’ who get their news on an iPhone or iPod touch. These consumers will enjoy the innovative design and interactive features that allow them to watch video, read stories, catch up on blogs or follow us on Twitter – everything the site offers, right from the app,” commented Charlie Tillinghast, President of msnbc.com. “For advertisers, we’ve created a rich environment for premium brand sponsorships, something far more engaging than banner ads.”
Msnbc.com enables those who love exploring news to get involved in the videos and news stories right through the convenience of their iPhone and iPod Touch. The interface is in the radial format so that consumers can navigate easily. The radial interface gives consumers a complete display of the colorful menu. Users can perform various functions like scanning and scrolling through content, playing and pausing video, or selecting and reading news stories, thanks to the settings. Consumers can easily share articles with the Twitter integration. They can also track Twitter feeds from their favorite NBC News and Cable anchors.
Msnbc.com not only offers news and lifestyle content, but also offers advertising opportunities as shown with Best Buy’s campaign. In this application, Zumobi has included a sponsorship from Best Buy which links to the Best Buy featured deal of the day and also includes Best Buy’s Twitter feed. Best Buy takes advantage of the favorable environment which is created by the flexibility that the iPhone offers coupled with Msnbc.com’s audience.
This application is available for free on the Apple App Store.