Micromax puts some distance between itself and Yu brand with first unveil

It may be a somewhat odd name to have, but the Yu series’ Yureka phone by Micromax prefers you call it that and asks you to pay just Rs 8999 in exchange of some very impressive specs that it has on offer. This dual SIM phone supports 4G LTE and is part of a new sub-brand, but the Indian company has chosen to not affix its name to it for some reason.

As was known before, the Yu Yureka comes equipped with the Cyanogen 11 operating system, complete with all its famed customization abilities. This is the result of an exclusivity partnership the makers of the software have struck with Micromax, which also led to the OnePlus One being banned in India recently.

Yu Yureka

The new Yu smartphone by Micromax bears on its front a 5.5-inch 720p HD display, while it’s powered by a 64-bit 1.5GHz octa core Snapdragon 615 processor and 2GB of RAM. There’s a 13MP rear camera aboard sporting a Sony sensor, and boasting of features like time-lapse and slow-motion modes.

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A 5MP front-facing camera also finds its way onto the device. There’s a 2500mAh battery that has been granted to the Yureka, apart from 16GB worth of storage which can be expanded further up to 32GB.

Here’s a neat look at the specs of the Yu Yureka:

– Display: 5.5-inch IPS, 720p HD
– OS: Android 4.4.4 KitKat-based Cyanogen 11 OS
– Processor: 64-bit 1.5GHz octa core Snapdragon 615
– GPU: Adreno 405
– Memory: 2GB RAM, 16GB storage (expandable up to 32GB)
– Camera: 13MP rear, 5MP front
– Battery: 2500mAh

Yu Yureka Rear

The Yu Yureka from Micromax is supposed to go on sale exclusively through Amazon in the second week of January. The company has decided to go for a Xiaomi-like flash sale model for selling it. So registrations for it will be beginning tomorrow.