THQ Inc. along with JAKKS Pacific, Inc. has announced the WWE SmackDown vs. Raw 2008 global marketing campaign. The campaign is a multifaceted, multi-million dollar global marketing effort to support the biggest SmackDown vs. Raw mobile game launch in the franchise’s nine year history.
Bob Aniello, senior vice president, worldwide marketing, THQ expressed “The exciting and frenetic atmosphere of Monday Night RAW provides the perfect stage from which to launch our WWE SmackDown vs. Raw 2008 global marketing campaign. Each platform provides unique fighting experiences that will bring fans closer than ever to their favorite Superstars.”
WWE SmackDown vs. Raw 2008 allows the players to take the fight into their own hands with the debut of Superstar Fighting Styles. The game features eight unique styles, each style having its own strategy and exclusive attributes. The brand new Struggle Submission System provides the players intuitive and natural control over their WWE Superstars by using the game’s popular analog controls.
In addition to the features, WWE SmackDown vs. Raw 2008 will give a significant Extreme Championship Wrestling (ECW) presence, which includes a variety of Superstars, arenas and weapons.
This exciting game is also packed with significant updates requested by fans, including new rosters, more environmental hotspots, a combined Season and General Manager Mode experience, improved out-of-ring action, enhanced online community support and much more.
WWE SmackDown vs. Raw 2008 is available for mobile phones as well as for PS2, PS3, Xbox 360, Wii, PSP and NDS.
The release of WWE SmackDown vs. Raw 2008 is scheduled on November 9, 2007 across Europe, Australia and New Zealand; and on November 13, 2007 across North America.