Volkswagen Golf GTI Edition 35 to drive in for iOS devices

Volkswagen Golf GTI Edition 35

With all sorts of apps pulling into iTunes, automobile fans get treats like this every now and then. The Volkswagen Golf GTI Edition 35 app by Fishlabs Entertainment is going to offer iOS users some interesting 3D action.

Players can encounter the special GTI editions at full speed in a 3D cockpit view on photorealistic paths, mainly moving through guarded industrial places. The app unravels the complete cascade of cult cars from the first Golf up to the Golf GTI edition 35. Additionally, it includes a virtual 3D showroom that will display the details of the vehicle and is inclusive of prime features for the 35th anniversary of the line up.

“With the GTI Edition 35, we at Volkswagen are continuing our very successful strategy of using high-quality games for iPhone and iPad to inspire interest in our vehicles in an extremely attractive target group through innovative and lasting means. This is the fifth time Volkswagen has worked together with Fishlabs, and they have developed an outstanding game that is fun and puts the GTI series centre stage,” remarked Judith Wilhelm, Online Communications Manager at Volkswagen.

“With over 11.5 million downloads, there is a reason that Volkswagen is, by far, the most successful auto maker in the field of iPhone promotional games. From the very beginning, Volkswagen gave us leeway as developers to create a high-quality game experience, where the focus is on fun and product information is playfully integrated. This is what contemporary mobile marketing should be,” added Michael Schade, CEO of Fishlabs.

There are two modes of the game, namely Time trials as a single discipline and Career as one-on-one races against the complete historic series. The customizable vehicle data and acoustics should add to the immersive game quality. What’s more, GPS pre-installed in the game menu enables Volkswagen dealer search, a neat way of advertising the brand.

The Volkswagen Golf GTI Edition 35 can be downloaded for free and is compatible with iPhone, iPod touch and iPad.