Apparently aiming to bring about a change for the better in the video entertainment sector, Verizon and Coinstar Redbox recently joined hands over an interesting venture. Through this partnership, the companies plan to introduce a cost-friendly and simple way for users to access video content.
The collaboration is expected to result in the development of flexible and cost efficient subscription services which will enable consumers in the U.S. to avail of the latest and most popular entertainment on any device they choose. These facilities will combine the convenience of Redbox’s newly launched DVD and Blu-ray Disc rentals with a content-packed, video on-demand streaming and download service from Verizon Wireless’ stable.
“When you consider the core elements the parties bring to this venture – our powerful brands; our national rental kiosk footprint; our anytime, anywhere network presence; and our mutual commitment to customer-focused innovation – it’s clear that Verizon and Redbox are a powerful entertainment team,” quipped Bob Mudge, president of Verizon consumer and mass business markets.
“The joint venture will combine the accessibility and value of Redbox with Verizon’s vision for a borderless lifestyle – where consumers easily accomplish what they want or need to do, on their terms, through the power of the network. Together, we are erasing old technology boundaries, freeing people to spontaneously enjoy the entertainment they want, whenever they choose, using the devices and media they prefer, at home or away,” added Mudge.
According to the two companies, this partnership will be able to take the video entertainment sector a step further. Contributing to its development would be Verizon’s cloud computing technologies and IP network infrastructure, which will aid in the distribution of video on-demand content to subscribers.
The products and services that will be a result of the joint venture between Verizon and Redbox are expected to be launched sometime during the second half of this year.