Uber has announced a partnership with Bharti Airtel to provide customers with a range of offers including free in-cab 4G Wi-Fi. The taxi app has started the service in Mumbai and will introduce it in other cities soon.
Along with Paytm and credit/debit cards, Uber now allows users to pay for rides with Airtel Money. As a limited-period introductory scheme, people will get double the amount for a recharge up to Rs 500. The company has also declared the network provider to be its official telecom partner across India and plans to give Airtel’s existing customers an additional Rs 500 off on their first ride.
To access the wallet service, a user has to select the ‘Payment’ option from the menu in the Uber app, click on ‘Add Payment,’ tap Airtel Money from the list of options and finally link their account or create a new one. The cab hiring service recently announced its availability in 22 cities across India with the addition of four metropolitans – Guwahati, Nashik, Thiruvananthapuram and Vadodara.
As per their data, the country is the second biggest geographic market for the company after the USA. It currently has a base of 150000 drivers and experiences 40% month-on-month growth which has lead to a 35% market share in the nation. Uber is set to invest over $1 billion through the next 9 months to aggressively grow its business in India.
It further received $100 million in funding from the Tata Opportunities Fund last week. Ola Cabs, the current market leader with a presence in over a 100 cities, recently launched its own free Wi-Fi service and other benefits for customers. However, the offering is being restricted to loyal users of its own choosing.