TIM Brazil envisages multi-platform wireless applications store in Latin America

TIM Brazil Logo Following the recent Windows Marketplace for Mobile that offers innovative applications for handsets, even TIM Brazil along with Qualcomm is planning to launch a multi-platform wireless applications store in Latin America.

The TIM App Store is driven by Qualcomm’s Plaza Retail that supports a host of Operating Systems and platforms such as Java, Brew, Flash and Android with planned support for Windows Mobile, Palm, Symbian and LiMo. TIM subscribers will be able to download the app store onto their handsets by accessing the operator’s WAP portal or via their Web Store.

“Innovation is in TIM’s DNA. The launch of TIM App Store reinforces our commitment to offering services and products that provide our customers with a highly personalized experience. This collaboration was fundamental in being able to offer a robust platform that is compatible with all the operating systems included in our mobile device portfolio. TIM App Store will give more users access to easy-to-use and innovative applications,” mentioned Rogerio Takanayagi, TIM’s chief marketing officer.

“Qualcomm’s goal with Plaza Retail is to support all major mobile application platforms across a wide variety of devices and networks. We are pleased to work with TIM in delivering high-quality mobile content experiences to their subscribers throughout Brazil,” stated Arvin Chander, vice president of Latin America for Qualcomm Internet Services.

Owing to the Plaza Retail’s recommendations technology, TIM subscribers can enjoy highly personalized shopping experience. With the Qualcomm’s Plaza Retail comprehensive application retail solution, TIM is now capable of offering mobile content across its entire device portfolio.

To boost the development of applications in Brazil, TIM and Qualcomm will conduct a series of workshops for developers in November all across Brazil, wherein they will present the new business model and the benefits offered by both companies with this solution. TIM envisages launching its app store in Brazil in the first quarter of 2010.