GamesTHQ Wireless Teams up with Playboy Enterprises to launch Mobile Games

THQ Wireless Teams up with Playboy Enterprises to launch Mobile Games

Playboy Pool Party Mobile Game THQ Wireless has announced that it has entered into an agreement with Playboy Enterprises to develop a lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide.

“The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,” explained Ed Lang, senior vice president of mobile, Playboy Media Group.

Ed Lang further added, “Given the growth of the mobile industry, we’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers.”

“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” remarked Adam Comiskey, vice president, international, THQ Wireless.

“THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle,” added Comiskey.

The mobile game by Playboy Games: Pool Party is expected to launch in the summer 2008.

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