After making its presence felt in the European subcontinent, Telenor now reaches India as Uninor. The telecom firm recently announced the launch of its mobile services in seven Indian telecom circles and claims to cover a footprint of around 600 million people on the first day of service.
Uninor services were introduced simultaneously in Tamilnadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West, Bihar and Jharkhand. Catering to the diverse needs of Indians, Uninor has established a decentralized and empowered organization with 11 regional hub offices to connect with their customers.
“It has been highly satisfying to witness today’s launch of Uninor services across India. By providing quality mobile services, I strongly believe that Uninor will bring about a significant and positive impact in the daily lives of its customers in India. Establishing a mobile operation of this scale in record time is truly an impressive achievement. I am confident that Uninor will keep the same high momentum going forward to become a preferred provider of mobile services to the Indian population and a significant mobile operator in the Indian market. The Telenor Group is committed to this operation, and will back Uninor with our capabilities and vast experience from other markets to support a successful entry in India,” explained Jon Fredrik Baksaas, CEO and President of the Telenor Group.
“With launch in seven circles and roaming agreements in place for the rest, we have started our service in India on day one as a pan-Indian national operator. This is a proud achievement of a committed and talented team. While our launch today is indeed a milestone in a longer journey to become a significant operator in India, we are delighted to have made such a strong start,” mentioned Stein-Erik Vellan, Managing Director of Uninor.
Uninor will be retailed at over 210,000 points of sale by means of about 1000 exclusive distributors in the seven circles. Uninor services will also be made available in 17 exclusive company owned shops and 50 franchisee shops.
The telecom operator aims to provide quality mobile services to Indians by offering unique services based on the region.