Ripley’s believe it or not! has created an app for the iPhone for the first time. The Ripley iSword is a sword swallowing game where players can put their reflexes to test and win maximum points to gain access to the iSword at various levels.
The iSword is an avant-garde experience that makes use of the device’s camera for a unique, virtual-reality sword swallowing simulation. Also, the iSword features several sword swallowing stories and full listing of all Ripley’s Believe It or Not! attractions. It also offers spreads from ‘Ripley’s Believe It or Not! Strikingly True’which is Ripley’s new annual scheduled to release on September 13.
“We’re delighted to be working with Ripley’s,” said Sam Clark, Managing Director of Conjure. “The diverse content and rich history offer unparalleled creative opportunities across the mobile space. Ripley iSword has given us a chance to focus on one fascinating area of the Ripley’s experience, marrying games with interesting facts and details of the annual and worldwide attractions.”
Ripley Entertainment has joined forces with Conjure to bring out the iSword. As a part of brand extension and promotion of amusement attractions and publications, Ripley Entertainment and Conjure also plan to launch a series of apps.
Ripley iSword is available as a free app at Apple’s iTunes store.