A new survey claims that just 17% of Indians own a smartphone, lagging behind other countries despite an increase in adoption and internet usage over the past 2 years. This is contrast with South Korea, which ranks on top with 88% of participants saying they own a handset.
The Pew Research Center report found that smartphone assimilation and online activity in developing countries has risen from 45% in 2013 to 54% in 2015. Malaysia, China and Brazil had played a major role in this boost. On the other hand, India has only seen a growth of 6 percentage points in that time period when it comes to internet utilization.
The survey has divided its results into various categories. In terms of age, 27% of millennial Indians in the 18 to 34 bracket said they owned a smartphone, in comparison with 9% of older respondents. As for income, 7% of the poor and 22% of the wealthy own a device. There’s also a gender gap, with 21% of men and 13% of women claiming they had one.
Notably, India is one of the highest-ranking countries when it comes to feature phones at 61%. The other nations include Ukraine, Burkina Faso, Nigeria, Tanzania, Nigeria and Senegal. A recent Counterpoint report had found that India had gone past the US to become the world’s second biggest smartphone market with a user base of 220 million.
Nearly 40% of shipments during Q4 of 2015 were of smartphones. While internet accessibility has seen a significant growth over the past few years, only 34% of millennial and 12% of older participants in India had reported going online occasionally. This is way behind the 100% of millennial respondents in South Korea, Spain, Italy, Australia and Canada who said they did so.