StarHub, a leading Singapore based Telecom Company has integrated SeaChange International’s Intelligent Video Platform in its mobile TV service. StarHub and SeaChange together present an open and combined back office software solution for high-quality streaming to any handset over the StarHub’s mobile network.
StarHub TV on Mobile empowers users to watch twenty-four branded premium pay channels on their mobile handsets. The platform and the latest mobile service will be exhibited at the BroadcastAsia2010 and CommunicAsia2010, commencing from today.
“We’re constantly evolving our services to meet the demands of our customers. By providing the pay content that our customers want on the mobile platform, this will enable us to provide unique, value-added offerings while maintaining the high quality of service our customers expect,” states Desmond Poon, Vice President of Home Solutions & Architecture of StarHub’s Integrated Network Engineering.
Around 1.9 million mobile subscribers and over half a million pay television households are served by StarHub. The company has amalgamated the Video Platform to improvise the individualized streaming video on the mobile platform in addition to its unique triple-play “hubbing” strategy.
StarHub’s Intelligent Video Platform deployment consists of SeaChange Adrenalin mobile video system and incorporated Envivio 4caster encoders, enabling on-demand and live streaming of many mobile and video profiles. It further includes eventIS video on-demand back office, to facilitate automated content and metadata ingest and to control workflows from the already existing cable video-on-demand platform. The SeaChange Professional Services endows testing, maintenance, systems integration and solution design. SeaChange claims to be one of the television’s most accomplished systems integration organizations.
SeaChange foresees further annunciations of more deployments later this year.