SRS Labs and Samsung Mobile Enter into a Multi-Year Partnership Deal

SRS and Samsung logos SRS Labs and Samsung Mobile signed a multi-year and multi- technology licensing deal that will ensure for the best audio and voice performance of mobile phones. The alliance will further enable Samsung Mobile to incorporate SRS audio and voice technologies into a Samsung mobile device.

The Samsung Mobile uses SRS’s state-of-the-art audio and voice technologies especially in their multimedia and high-end mobile phones as mostly people opt for a multi-media phone with numerous functionalities. With the SRS technologies like SRS Circle Surround HeadphoneSRS WOW HDand SRS VIP+ now users can enjoy excellent video content with a crystal clear sound that will enhance their multi media phone experience. Samsung also provides an enchanting audio experience for Mobile music with its rich bass, high frequency and crisp clear feature.

Wonsik Lee, vice president of Samsung’s Mobile Communication Division comments, “SRS has been a fantastic technology provider and partner for many years. It is natural that we decided to work more closely with SRS to provide our consumers with superior and demonstrable audio features. With the integration of SRS audio solutions, we are very confident that our customers will continue enjoying the premium audio experience that they have come to expect and demand from their mobile phones.”

Allen H. Gharapetian, Vice President of Marketing for SRS Labs remarked, “We are very excited to further expand our partnership with Samsung. Communication is still the primary reason consumers purchase mobile phones, but it is not the only consideration. Today’s users are more demanding with higher quality expectation. As such, an optimal audio experience has become just as important as a crisp, clear phone conversation to the purchase decision,” “We identified the huge influence of mobile video and multimedia applications in the mobile phone market and have developed robust suites of audio and voice solutions to serve these needs. Together with Samsung, we will offer mobile consumers a tremendous, powerful combination of mobile entertainment and communication.”

Apart from providing users an unbelievable audio clarity and a high quality video content, Samsung realized the primary usage of a mobile device for communication and used SRS Voice Intelligibility Technologies that helps reducing the background noise and ensures Mobile phone users to carry on an uninterrupted conversation even in a noisy surrounding. There are also facilities like improving both near end and far end communication, better tonal quality which can be availed by the users while communicating on their phone.