Beauty conscious handset owners who love to shop for products online, have dulcet news in store for them. Sephora unveils its latest chic offering dubbed as the Beauty-to-go tool for enhancing the shopping experience on SephoraMobile. This tool kit is packed with features to make purchasing in Sephora stores and on the move much more easy.
The SephoraMobile tool kit includes features like notifications for Sephora events and new products which have just come out in the market. Users may now purchase in a quick and effortless manner through this tool kit. Sephora Beauty Insider can access all their account information through their smartphones. With ‘up to the minute’ information, insiders will be able to track their reward status. Moreover users can check out the products that experts at Sephora have chosen for them according to their personal beauty profile.
“We recognized early on that our clients are increasingly accessing our site from their smartphones, and set out to provide them with a seamless experience no matter how they shop with us,” asserted Julie Bornstein, Senior Vice President of Sephora Direct. “Leveraging technology never before used in the beauty sector, the new SephoraMobile gives our clients one central point of connection with Sephora, offering not only extensive information about all of our products but also providing personalized recommendations and access to their own beauty purchasing history to make shopping at Sephora more exciting and convenient than ever before.”
With the SephoraMobile tool kit, smartphone owners can now check out their past purchase history, to remember the exact shade of lipstick they used. They can also create their shopping lists with this tool and find the closest Sephora location with the help of GPS. Additionally it even contains ratings and reviews from over a million consumers. Users can post a query for other consumers or experts to answer on Sephora’s Facebook page. Moreover, the tool lets them access Facebook Like to display their appreciation of something they admire.
In addition to all the above tools it also packs in the ability to give feedback, shop according to brands, create or access a gift registry and effortlessly search for their desired products. The SephoraMobile can be accessed through all smartphones by visiting sephora.com site from their handsets itself. The company’s future plans include a new Beauty-to-go app for the iPhone which will bundle up new features such as the ability to scan products utilizing new technologies like QR codes.