Other BrandsReliance Lyf smartphones see a decline in shipments

Reliance Lyf smartphones see a decline in shipments

Reliance Lyf smartphones are seeing a decline in shipments in the second quarter of 2016, as stated in a report by Cyber Media Research (CMR). The brand is currently one of the leading sellers of 4G devices in India. The study states that the phone’s market share is likely to fall further, going by the observations in sales from April 2016.

Lyf has the third highest stake of 8 percent in the Indian 4G smartphone market. According to CMR, the quantity of shipments of the smartphone fell down to 3 lakh in July from around 7 lakh in April. The company has predicted that it will drop even more in the next quarter.

Reliance Lyf Phone

A major reason for this is claimed to be the fact that the Reliance Jio network preview is now openly available on all devices. This service could previously be accessed only through the Lyf smartphones which were in huge demand since their launch. Credit Lyonnais Securities Asia had expected that the brand would benefit largely from the 4G network’s launch coupled with a decrease in the price of its entry-level phones.

Lyf smartphones do not boast of any special features or applications besides being 4G enabled. Other companies are launching 4G phones with better specifications close to the price of Lyf devices. It is also unlikely that the demand for these handsets will remain constant while recent rumors of them bursting on usage are floating about on social media.

CMR has suggested that tier two brands of 4G smartphones can take advantage of Lyf’s declining shipments in India. Corporations like Vivo, Oppo, Gionee and LeEco have a minor presence in local markets and the research firm has advised them to earn their profits and increase operations by filling up the gap left by the Reliance Retail-owned brand.

Related news: Reliance Jio Preview users downgraded, Lyf phone explosion rumor surfaces

Jio’s highly publicized launch is being followed by several problems for Reliance. The supply for its SIM cards is way lower than the demand for them. It has also changed the nature of its offering recently when it decided to provide only 4GB internet daily instead of the previously unlimited internet plan.

A discouraging response from the audience coupled with decline in sales of the Lyf smartphone may tone down the excitement about the much talked-about service provider. It will be interesting to see how Reliance manages to deliver its claims of a widespread 4G environment in India.

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