The RA.One cross-platform social game for mobile phones has been unveiled by UTV Indiagames. The movie, RA.One’s promotion has gained a new facet with the release of this new social game which will soon be available across various mobile phone platforms.
Conceived by Shah Rukh Khan, the new game will feature the actor’s superhero movie character, G.One. The company aims to create a Ra.One franchise and has developed the game in an episodic way so as to bring in new levels with a story that keeps progressing.
“The minute it was decided to start the game for the movie, I knew I wanted a social game. All the superheroes that we grew up with and till today are borrowed from the west and we still rely a lot on our mythological characters but I genuinely felt that G.One is definitely that superhero we all have been waiting for! To take G.One across to all the audiences, we decided to build a franchise property where the character’s shelf life continues after the first superhero this social game created in India meant for Indian and worldwide audiences, with its reach and easy game play model, is an apt platform for gamers to engage with the superhero on their phones, PCs and TV,” explained Shailja Gupta, Digital and New Media Head, Red Chillies.
The cross-platform nature of this game is said to be effective in reaching out to a wide audience. Made especially for gaming fans, the game will apparently offer an immersive and entertaining experience to them as they lead G.One from one level to the next.
The RA.One cross-platform social game is set to be launched across popular social networking sites like Facebook as well as gaming platforms such as Nokia Ovi, Android and Apple among other. UTV Indiagames will also be releasing a special version of the game for DTH subscribers.