Orange App Shop launched

Orange Logo Accessing a multitude of applications and multimedia services is just a click away for Orange subscribers, with the launch of the Orange App Shop. Subscribers can now explore over 5,000 applications, games, ringtones and wallpapers.

Orange will continue to innovate and work with developers and content providers to expand its App Shop catalogue with a host of new applications, all through 2010. The Orange App Shop is available on a wide range of mobile phones and features Orange TV, Orange Games and Orange Maps as well as premium mobile applications from content providers and third-party application developers.

Yves Tyrode, EVP of Orange Technocentre mentioned, “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile Internet that they know and love, everywhere they go.”

Subscribers can download and purchase on one Orange mobile bill, refraining from pre-registration and use of personal credit cards. The ‘over-the-air’ Orange App Shop is now available in France and the UK. However, Orange handsets including Nokia 6700, Sony Ericsson W995 and Sony Ericsson Yari U100i (France only) will be preloaded with the App Shop and retailed in the UK and France, by next month. Additionally, Samsung, LG, HTC, Motorola and RIM handsets will also incorporate this service.

The App Shop service will also reach Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal in 2010.