Orange and Nokia have come together to offer Nokia handsets to the Orange Signature range and the addition of music to a combined offer of games, advertising, maps and location based services. As per the new agreement, both the companies have agreed to launch a suite of integrated multimedia services on the new Nokia handsets, launching in H208 across nine major markets.
“This collaboration underlines Orange’s drive to create strategic partnerships that will give customers the best possible mobile multimedia experience in the simplest way,” said Olaf Swantee, EVP of Orange’s Personal Communications Services. “Combined with our leadership in mobile multimedia innovation and relationships with leading content providers, Orange believes that Nokia’s devices and Ovi platform will make a powerful environment for the provision of a joint range of services,” added Georges Penalver, EVP of Orange’s Group Strategic Marketing.
“We are pleased to create this strategic partnership with Orange and believe that the combination of Signature and Ovi services will extend and enrich consumer choice,” noted Kai Öistämö, EVP, Devices, Nokia. “We also expect our close collaboration to extend beyond the initial focus areas of music, games, maps and advertising to include other services over time.”
Moreover, Orange and Nokia will also work together to support the launch of new devices and the development of multimedia applications. For e.g. Nokia Mobile Maps platform and GPS technology will be offered in Orange Signature range, which will let users navigate and locate based search and advertising services.
Also, the two companies plan to create 10 million active Mobile Maps users on Nokia devices within the Orange footprint by 2010.