Oppo has officially announced its plans to set up a new manufacturing facility in India and has invested over Rs 100 crore into the scheme. The factory is set to spring up in Noida by August this year.
Oppo Global VP Sky Li told PTI that the Noida plant will be able to produce 10 million handsets and is entirely the brand’s own. The company’s current joint venture with Foxconn will also continue. The latter currently assembles the handset maker’s phones at its Chennai facility.
The new Oppo Noida unit will only serve to supply the firm’s requirements for the Indian public. The handsets which get produced there will not be exported outside the country as the company is not looking at the nation as an export hub as of now.
Hints about Oppo setting up its own manufacturing unit in India had come about in October last year. At the time, the company had only confirmed that it was conducting trial runs for the process in Foxconn’s Andhra Pradesh plant.
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India certainly seems like a promising market for Oppo to expand in. The brand had sold over 4 lakh units in India last year, with plans to treble its sales to 1.5 million by March 2016. It’s undertaken a number of schemes to achieve this goal.
For instance, it became the official smartphone partner for this year’s ICC T20 tournament and capitalized on its association by launching a limited edition version of the F1 which had the competition’s logo on its back.