For a lot of mobile users in India, the Opera Mini browser is going to be inescapable thanks to a deal it has signed with brands such as Lava, Karbonn, Intex and Celkon. The software will come pre-installed on the four companies’ Android smartphones and tablets.
Additionally, Opera has also decided to shake hands over similar agreements with Zen and Fly. The browser will arrive pre-loaded onto select devices by these manufacturers as well as on HCL Me slates, instead of reaching all their offerings. Amidst all this jostling, a company that makes itself conspicuous by its absence is the very popular Micromax which has a couple of big releases to boast about.
According to word by the developer behind one of the world’s handiest browsers, the country boasts of having the highest number of Mini users as compared to other parts of the globe. Facilitated by the rapid spread of 3G and relatively more affordable data service plans, it can be safely said that a larger number of people have access to the web while on the move.
So its makes sense for the company to push its brand into everyone’s faces considering the benefits offered to end users. The browser is touted to employ a special technology in order to compress websites by up to 90% of their original size, helping consumers save on data charges. What’s more, in nations where people are only starting to get familiar with the idea of staying connected to the internet at all times, downloading additional software may not be on the priority list.
The browser has several features which users are likely to find very convenient while surfing the web through it. First off, it has an Off-Road mode to let people deal with slow connections and control data consumption. A Speed Dial element exhibits a gallery of tabs containing users’ bookmarks, favorites and saved pages. A Discover addition serves news, entertainment and other content recommendations, while downloads can be dealt with smoothly through the start, stop, save and rename attributes.
It will be interesting to see how this latest move from Opera plays out in its favor. One thing that’s needed to practically have all its bases covered when it comes to Indian OEMs is a friendly chat with Micromax maybe.
