Good times seem to surround music buffs. Nokia has declared the release of its much talked about and localized Ovi Music Unlimited (OMU) service in India. Offering the most recent and opulent local catalogue crafted exclusively for the Indian market, the service would deliver over four million tracks from across 19 genres counting Rock, Rap, Hip Hop, Pop, Bollywood, Sufi, Indipop, Indian Classical, Devotional, Ghazals, Malayalam, Tamil, Gujarati, Bengali, Punjabi and Bhojpuri amongst many others.
Mobile users who purchase a Nokia Ovi Music Unlimited enabled device can download millions of tracks for no charge straightaway to their handset or their PC from the Ovi Music Store for a year. Significantly, they get to store their downloaded music forever. The service provides users with free access to the newest high quality legal digital music downloads and personalized playlists. Moreover, the service also delivers complete metadata and enhanced search with the capability to look for tracks by the name of the actor, actress or movie. Additionally, tracks can also be shared between Ovi Music Unlimited users by means of Bluetooth. New songs by leading labels would be accessible on Ovi Music Unlimited.
Elizabeth Schimel, Global Head of Music and Connected Entertainment, Nokia, commented, “Ovi Music Unlimited delivers a compelling digital music download experience with features unique to the market. In partnership with major global labels and more than 150 local music labels and publishers, the service offers the richest choice of local music paired with tracks from major international artists, creating the largest catalogue of its kind in India. India is the 30th market to launch our unlimited music download service, and follows recent launches in China and Indonesia. The service adds further scale, evolution and differentiation to our global music services.”
The service would provide catalogues from chief global labels like Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music. Nokia’s local collaboration with Indian Music Industry offers a grouping of over 150 music companies like Hungama that stands for leading labels counting Yash Raj, Tseries, Eros and SIMCA amid many others.
D. Shivakumar, Vice President & Managing Director, Nokia India, stated, “Music is an intrinsic part of the Indian culture. We did in-depth research over months with Indian consumers on how they would like to consume music on their mobile phones and used the findings to create a ‘Made for India’ music service proposition in the form of Ovi Music Unlimited. We are very excited about launching this amazing service that is truly unique and addresses key challenges of accessibility, affordability and piracy that have existed around music consumption.”
The personalization of Ovi Music Unlimited encompasses decreasing the Ovi client size from 60 MB to 3 MB to deal with broadband seed challenge, numerous PC access to attend to the challenges around low PC penetration, sharing music via Bluetooth and crafting search parameters by actor, actress and movie names. Ovi Music Unlimited would be compatible on phones like X6, 5800 XpressMusic, 5530, 5235 and 5130.