Nokia has always enriched the mobile phone market in India with profuse innovative and feature rich mobile phones as well as interesting applications. The company has now collaborated with Reliance Communications to offer integrated operator billing for paid content on the Ovi Store.
The Ovi Store includes a wide array of content file types including engaging applications, games, videos and podcasts. Users can enhance their mobile experience and immerse themselves in various fun-filled apps.
Prashant Gokarn – 3G Head, Reliance Communications, remarked, “Nokia and RCOM have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to offer enriched services to our loyal consumers. This relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM.”
V Ramnath, Director – Operator Channels, Nokia India, commented, “Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. We believe our partnership will help accelerate this further”.
Mobile buffs can also enjoy productivity tools, web and location-based services, thereby personalizing their Nokia phones with utmost ease. The amount will be included in the user’s monthly handset bills or deducted from the pre-paid balance.
The Ovi Store has four million downloads per day since its launch in 2009. This new partnership is expected to further augment the overall experience.