Nokia has always been much more popular in Europe and Asia than in the US. Now the company is looking to change that by altering a few strategies. They supposedly want to gain the number one position in the United States.
According to Engadget, Nokia’s product portfolio manager for the region, Ira Frimere, recently discussed with Computerworld about its renewed efforts to make the company popular in the US. Nokia has had to reconsider certain aspects of its business model and products to aid these efforts. For instance, Nokia has recently launched a new smartphone called Surge which is being launched in the US market minus the four digit model number or Nseries/ Eseries code that is present in all Nokia phones sold around the globe. This subtle marketing strategy is used because Americans prefer names to numbers.
Furthermore, Nokia has founded a facility in San Diego in order to help it manage its relationship with Verizon and AT&T. This move has yielded positive results as AT&T is going to stock three S60 devices when the Surge launches and Verizon also will reportedly have some interesting things in store.
Frimere also added that Nokia feels that services are the main factors that will help garner American interest in Nokia. Therefore they have done a lot of R&D in this department.
Finally, Nokia admitted that they will have to give in to carrier demands in order to get a hold on the US market.