Nokia India announces its “recycling campaign” for the Indian region. The programme encourages mobile phone users to dispose of their used handsets and accessories, irrespective of the brand, at any of the 1,300 green recycling bins put up across Nokia priority dealers and Nokia care centers. This effort is to make the users aware of the recycling of e-waste.
Nokia India VP and managing director D. Shivakumar says “As market leaders in mobile devices, we have a unique opportunity to make an impact that goes beyond our own business. As responsible leaders, we want to drive best practices in our industry.”
Nokia will begin the initiative from Delhi and then gradually roll it out in the rest of the country. The company will shower surprise gifts as well as planting a tree for every handset dropped. After a survey conducted by Nokia on the awareness level of recycling of mobile phones they found out that only 3 percent of people recycled their phone and rest 50 percent are still unaware of the recyclables of phones. Nokia will then launch an electronic waste management initiative targeted at India as it stands lowest in the awareness.
The used handsets contain many valuable materials which can be recovered and reused in manufacturing new products, everything can be recovered from the old mobile phones and nothing goes to useless. Nokia is making an effort to recycle e-waste to ensure a safe end treatment of used devices as well as make the society grow even greener by planting trees.