Nokia announces Nokia Play 2010, a global music partnership

Nokia Play 2010

Nokia in collaboration with the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI) launches a cutting-edge new global music partnership called Nokia Play 2010. The launch of this partnership is said to coincide with the worldwide availability of the Nokia X6, offering rich entertainment with its ‘Comes With Music’ feature.

This partnership is created to offer rich and exclusive music content to listeners all over the world. IDJMG and UMGI along with Nokia will launch international superstar Rihanna’s new album, Rated R, through an exclusive live, streamed concert and multiple listening parties in several locations worldwide on November 16.

Liz Schimel, Head of Global Music, Nokia, said; “Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe. History will be made on November 16th when Rihanna performs for a global audience via Nokia’s live streamed concert to officially mark the launch of her much anticipated new album.”

Live from London, sensational superstar Rihanna will perform a few songs from her new album for the first time. With this show, Nokia and IDJMG will also exhibit their abilities to draw fans closer to artists and vice versa. IDJMG, UMGI and Nokia will utilize the advanced technology solutions to advertise and broadcast this event through Nokia mobile music, video and communications services. At this event some selected bloggers will record, broadcast and share elements of the live concert with fans all across the globe through Web-based social computing technologies.

“We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way,” said Steve Bartels, President & COO, Island Def Jam Music Group. “Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative.”

Fans can participate in the event from Nokia Music Stores for free. Further, Nokia Comes With Music users, as a part of their subscription can download an exclusive version of Rated R along with a bonus track, remix as well as other additional content without any charge. Nokia will release an exclusive Rihanna app and footage from her London gig available at Ovi Store. Furthermore, the company will also launch an exclusive window to a track, ‘Wait Your Turn’ from the album before its release, in select territories.

This unique partnership offers a new artist connection to music fans worldwide.