Advanced applications have sure simplified the lifestyle of most mobile users. Digby now introduces a set of industry-leading features for the new generation of mobile devices like iPhone, Blackberry and Android. With the support of Digby Mobile Commerce Software Platform for mobile Web and rich Apps, retailers can further create an array of mobile applications by utilizing these features.
With the Mobile Social Engagement feature, consumers can integrate Facebook, Twitter. ‘Email a friend’ and Product Ratings and Reviews. This will further enable them to communicate with their friends and family regularly or can watch third-party reviews on products. The platform also allows viewing of multiple images of products from all angles, thanks to the rich, multiple image product views feature.
“As smartphones become a more critical part of people’s lives, interconnected with their entire social and communications tools, consumers expect to complete more everyday tasks with their phones. With these new features, Digby is making mobile commerce easier for smartphone users and moving closer to the point where purchasing using a smartphone will be second nature for the majority of consumers,” commented Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry.
Furthermore, customers can also directly connect to a particular product video demonstration that will enable them to have a personal look, courtesy the Video Demonstrations feature. The Barcode Scanning functionality seamlessly allows consumers to capture images of the product barcodes in the store for viewing additional information of the merchandise. With the Featured Items Promotions Bar and Bread Crumbs, Sort by Price and Sort by Brand features, consumers can effortlessly view relevant items and instantly and simply search for products (by price and brand) through the mobile site.
“Digby is 100 percent dedicated to all things mobile for retailers, and our R&D investments are strategic to delivering industry-leading features optimized for today’s best mobile devices. With more than 65 million smartphones expected to ship this year, Digby is uniquely positioned to help our retail partners lead the pack in creating unique and rich experiences for their customers, especially as the busy holiday selling season approaches,” stated, Dave Sikora, President and CEO of Digby.
These features will seemingly help retailers purchase merchandises anytime and anywhere while creating rich and unique mobile experiences for consumers. This will further enable them towards more strategic approach to Mobile Commerce as a fourth channel and also take advantage of their investments in e-Commerce, catalog and in-store channels.
Features such as Mobile Social Engagement, Rich Multiple Image Product Views, Bread Crumbs and Sort by Price were released by Lilly Pulitzer. In the coming weeks, other features will also be introduced by new partners.