SoftwareMovidia introduces MA1110 a multimedia processor for Mobile Phone

Movidia introduces MA1110 a multimedia processor for Mobile Phone

Movidia MA1110 multimedia processor

Movidia rolls out an innovative MA1110 a multimedia processor for mobile phones. The processor is first of its kind that provides users with an entire editing studio on the mobile phone by performing highly complex video-editing tasks. The MA1110 processor is designed for the mobile phone with social networking.

“This has never been done before”, said Sean Mitchell, CEO of Movidia. “Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release ‘Facebook phones’, or offer individual video features like slow-mo. Yet until now no phone has been able to perform complex video editing on a phone in real time. This is something we sought to address in order to really deliver a compelling user experience to unleash the real growth in this market.”

The MA1110 multimedia now offers an unique processing power to the mobile phone and supports high resolution standard audio and video CODECs and APIs so that it works well with every content. The MA1110 now enables users to capture, edit, view as well as publish their videos all via their mobile phone thus eliminating the dependency on the computer. With the multimedia processor users can edit images and add effects to it anywhere he wants.

The latest technology provides users with the basic multimedia need on their mobile phone. Moreover MA1110 will supplement the demand for social networking and UGC facilities on the mobile phone.

Will Strauss, President of Forward Concepts remarked “Movidia’s MA1110 looks remarkable. This is the only in-phone, post-production product that I’ve encountered. No other chip on the market can do this. Forward Concepts sees a huge potential market for mobile social networking and a lot of excitement around the area of user generated content. Handset OEMs want to differentiate mobile devices and I expect a strong demand for this product. It’s the right technology at the right time. I look forward to seeing Movidia’s demo in Barcelona.”

To conclude, the multimedia processor will bring a new wave in the mobile phone market with a increasing demand for a MA1110 a multimedia processor enabled mobile phone. The technology will take a little more time to be handy. As of now the MA1110 will be demonstrated at Mobile World Congress and its mass production will start later by mid 2009.

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