Movaya, a mobile content distribution and services company, announced the BETA launch of Movaya TryNBuy. This will be the first off-deck, cross-carrier, try-before-you-buy system for mobile game sales in the US.
TryNBuy is a patent-pending licensing system that will allow consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are ‘unlocked’ for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.
Movaya CEO Phil Yerkes said “There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution.”
“And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace”, he added.
Over 30 mobile game publishers including top game publisher Com2uS will part-take in this BETA launch.
Don Lim, general manager of Com2uS America said “As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers,”
He also added, “With Movaya’s TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we’ll be creating a whole new group of Com2uS fans.”
Enthusiasts can check out Movaya TryNBuy BETA at bustedthumbs.com. Busted Thumbs is a direct to consumer merchant of mobile games and content.
MovayaMovaya is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace.