Motorola has always revived the world of innovation with new communication devices that provide compelling experiences. Now, the company shares that they have acquired Aloqa GmbH, a developer of location-based software and technologies to offer an engaging mobile journey.
Aloqa’s technologies and services use the handset owner’s context (location, identity and social relationships) to intuitively alert them of places, events and bargains. Smartphone users can cheer as Aloqa’s software locates their precise region and immediately provides top events of the day or special offers of leading discounters in the vicinity.
“Aloqa is an exciting addition to Motorola Mobility as its specialized engineering talent and location-tracking technology will significantly accelerate the release of our context-aware mobile services platform,” commented Christy Wyatt, corporate vice president of software and services product management for Motorola Mobility. “Aloqa’s core technologies, user database, and specialized skills are a strong fit with our planned server-side context delivery architecture and will further enhance Motorola’s Motoblur capabilities. We welcome Aloqa’s highly skilled personnel to the Motorola Mobility team.”
Motorola’s Motoblur offers customized content to mobile device homescreens and permits users to easily access SNS like Facebook, MySpace and Twitter. Apart from this, owners can access emails, news, favorite apps and widgets. Motoblur will merge Aloqa’s open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time.
Aloqa is anticipated to further enhance Motorola’s Motoblur mobile experience.