GeneralMost Indians don't want to pay for videos, says Vuclip survey

Most Indians don’t want to pay for videos, says Vuclip survey

A new survey by video on-demand service Vuclip has found that a majority of Indians prefer not to pay for videos. The information could be bad news for streaming platforms like Netflix, which had made its debut in India just last week.

The Global Video Insights Report for 2015 by Vuclip was composed of over 4600 participants. It had selected people who were in the age bracket of 18 – 35 and used their smartphone to watch videos at least once a month. The study was spread across 6 developing countries (Malaysia, India, Philippines, Indonesia, UAE and Thailand) and 4 developed nations (the USA, UK, Australia and Singapore).

Smartphone Coffee

According to the results of the survey, only 23% of Indians are willing to buy videos compared to 52% in developed countries. Additionally, streaming content is much more prevalent in the latter due to better internet connectivity. Locals further prefer to download content via torrents rather than other free sites. 30% use laptops to stream and 70% use it to download.

Smartphone data utilization is higher in India at 65% when judged against the 49% who use it in advanced markets. Vuclip thinks this can be blamed on the lack of free Wi-Fi zones in the former. 56% of users in the subcontinent seek out tools which offer offline viewing options, while 23% think of buffering as an important factor when watching videos in their phones.

Also Read: Bigger screens and videos to drive smartphone trends in 2016 says Micromax

Interestingly, 87% of Indians favor watching entertainment with family members on a TV, as contrasted with 72% in developed countries. 85% of the local participants chose to consume short form videos running for less than 10 minutes on their handsets and 71% on their laptops.

Overall, the Vuclip survey had discovered that smartphones are the most utilized devices for personal video consumption in both the developing and developed markets and most people prefer to watch content on bigger screens.

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