IDC has forecasted a significant decline in the use of internet through wireline devices like PCs, etc. by the year 2015 in the United States, as by then users are expected to depend completely on mobile internet. This prediction comes as a part of the worldwide new media market model report.
According to this semi-annual report, the United States users are expected to completely give up on the use of wireline internet by the predicted year and move over to mobile devices for the same. The present day observation which supports this major alteration in the near future is growing sales and use of smartphones over regular feature phones. Also supporting this is the increasing consumers of media tablets. With the aid of these influencing factors, the company expects a 16.6 percent compound annual growth rate of mobile internet users in the span of 5 years between 2010 and 2015.
“Forget what we have taken for granted on how consumers use the Internet. Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place,” said Karsten Weide, research vice president, digital Media and Entertainment, IDC.
Other findings of this report include an increase in the total number of internet users worldwide, a growth in the sector of online advertising and B2C e-commerce spending. The NMMM report says that by 2015, the total number of internet users worldwide will rise to 2.7 billion from the 2 billion mark in the year 2010. Also, by the same year, online advertising is expected to have a 17.8 percent share in the overall advertising scenario, which will mark 6.61 percent rise in the next five years. The CAGR for global B2C e-commerce spending is said to attain a mark of $1,285 billion in 2015.
The worldwide new media market model report comes as semi-annual report from IDC. The data acquired is researched from up to 42 countries.