Advertisers across the globe may feel like ‘keeping tabs on’ this news. MobGold has recently announced that the mobile advertising platform is now compliant with iPhone 3G and iPhone 3GS. Advertisers can now happily place ads for iPhone users.
The company is focusing on expanding the current global infrastructure to better support the iPhone traffic. According to Fortune’s report, Morgan Stanley research sees the iPhone’s massive installed base and application offerings. The report also offers data backing up what many have previously observed: that iPhone users’ heavy use of data in comparison to that of other smartphone users is revolutionizing the mobile Internet industry and driving innovation and growth in excess of the device’s market share. In fact, the iPhone holds merely 17 percent global smartphone market while claiming 50 percent of mobile app usage and a full 65 percent of mobile Web browsing.
Further, MobGold enables publishers, network operators, web portals and mobile phone retailers to monetize their mobile traffic. Concurrently, advertisers can merchandize their products and services in different mobile platforms, by letting users access millions of contents and services on the move. Moreover, by harnessing the mobile devices as a promotional tool, MobGold Network helps publishers drive data revenues and ARPU by attracting and retaining high value customers.
Reflecting over its collaboration with different companies, the company forms strategic partnerships in North America, Europe, Asia and Africa, with access to over 150 network operators and 500,000,000 mobile users around the world.