Microsoft Corporation said this week that the acquisition process of the assets it had purchased from Nokia was completed, but left one very important thing out of the announcement. Sure, mobile is the future for Microsoft as the company sees it and as ex-CEO Steve Ballmer noted while making his pending resignation public last year.
But if you thought that newly appointed CEO, Satya Nadella, would be quick to reveal more about the shift in focus to mobile, then you were mistaken. The tech giant has so far refused to tell us what it will call its mobile business. Perhaps the company thinks that it’s difficult for us to unlearn the name ‘Nokia.’
Whatever Microsoft is playing at right now, the pending announcement just looks lazy to us. We reported about it being on the verge of acquiring Nokia’s Devices and Services arm in September 2013. Isn’t it about time that the company came up with a name for the mobile division it has bought from the Finnish company?
While we can understand the need to first devise proper strategies in order to save Nokia’s flailing power in the phone market, a brand name should have been declared by now. A ‘Microsoft Mobile Oy’ came up in official press releases talking about the company’s acquisition.
It noted that ‘Microsoft Mobile Oy develops, manufactures and distributes Lumia, Asha and Nokia X mobile phones and other devices.’ But did not actually confirm any specific moniker for the Nokia-free products of the future. We’re waiting for more on this story.