If you’ve been watching the telly since yesterday, chances are you must have noticed an interesting commercial touting a new range of Lava Iris Pro smartphones. The phone showcased in the ad is slated to hit stores in India on August 25, but as far its price is concerned, it still remains unmentioned. Moreover, only a few of its specifications are known at the moment, with Lava having chosen to hold back on them in order to tease prospective buyers.
As revealed through the video, the device bears on it a quad core processor clocked at 1.2GHz. A dual camera setup is apparent, but there’s no word on what their capacities will be. That the handset features an HD display is no surprise, given that most top models from Indian mobile phone manufacturers these days are being equipped with high resolution panels.
Embarking on teaser campaigns is fast becoming a craze that’s slowly transcending from western markets to India. Recently, we saw Micromax bombarding us with a long-running campaign for its Canvas 4 smartphone which was released in July. Lava too it seems is trying to build up the same amount of hype at the moment. After all, the release is all set to mark the arrival of a new series of devices from the company.
Lava was last seen in action when it brought out its 504q handset recently. Furnished with gesture controls, this Rs 13,499 phone grabs hold of a 5-inch HD display, a quad core processor, 1GB worth of RAM, an 8MP camera, 4GB of internal storage which is expandable up to 32GB and the Android 4.2 Jelly Bean OS.
Coming back to the upcoming Lava Iris Pro range, expect to hear more from us when official details about this series are out in the open.